Exhibitor Spotlight: Lexus

November is closer than you think, and San Antonio Auto Show (SAAS) will be continuing the countdown to the big show with our spotlight series, which highlights exhibitors we can’t wait to see. This week we will be featuring the luxury vehicle division of the Toyota Motor Corporation: Lexus.

Read more about Japan’s largest selling brand of premium cars including their founding, history, interesting facts and how their products tie in with this year’s theme: interconnected cars.

 

About Lexus —

Lexus-GS-hybrid-shown-in-ultra-white-gallery-overlay-

Photo courtesy of lexus.com

 

Lexus represents luxury and high-end technology and is currently celebrating 25 years in business. Every Lexus vehicle must pass 500 standard Lexus ‘musts.’ The development process is called IDEAL, and stands for:

Impressive

Dynamic

Elegant

Advanced

Lasting

 

History

  • 1983 – A covert sedan project nicknamed “Flagship One” was launched in response to Toyota founder Eiji Toyoda’s call to create the world’s best car.
  • 1989 – Lexus launched with two sedans, the LS 400 and ES 250, and a commitment to pursue perfection.
  • 1995 – An agreement was reached between the U.S. and Japan, and trade war was averted. The LX 450 luxury sport utility was announced.
  • 2000 – First import luxury brand to sell 20,000+ vehicles in one month. Lexus became the top-selling luxury brand in the U.S.
  • 2004 – Two-millionth vehicle sold in the U.S.

 

High Tech Designs

Lexus-LX-570-atomicsilver-gallery-overlay-

Photo courtesy of lexus.com

2016 Lexus LX

  • V8
  • Four-wheel drive
  • Seating for eight
  • 3 inch display screen
    • Can be divided into three sections on the screen, includes navigation, audio, climate control information or several camera combinations such as panoramic view
  • Dual rear seat entertainment system with 11.6 inch screen
  • Arm rest controls for air conditioning, audio and more in the back seat
  • Offers SOS button for emergency assistance, connected to the safety connect response agent
  • App called Lexus Enform Remote
    • Engine start/stop
    • Vehicle finder
    • Guest driver monitor
    • Door lock/unlock
    • Vehicle status and alerts
  • Lexus App Suite
    • Can add favorite apps to your screen display
  • 2016 Lexus RX
    • Offers 3 engines
      • V6
      • V6 hybrid engine
      • 4 turbo engine
    • 3 inch screen display
      • Electro Multi Vision
      • Light sensitive control film to change window brightness
      • Multi screen view
        • Either full screen or 8 inch map with convenient sub-screen
      • 6 inch flat panel LCD display
      • Heads-up display system, a large display screen projected on the windshield to aid in minimal distraction
      • Lexus Safety System
        • Including pre-collision system
          • Detects sudden stops
          • Potential obstacles
        • Lane departure alert
          • Audible signal if vehicle strays from land
        • Automatic high beam
          • Ensures optimal forward visibility
        • Lane keeping assist feature
          • Works with the camera to keep the RX in its lane
          • Used with Dynamic Radar Cruise Control
        • Other features included for an upgrade
          • Adaptive high-beam system
          • Panoramic view monitor
          • Blind spot monitor
See this exhibitor and many more at this year’s San Antonio Auto Show.

 

Sources

http://pressroom.lexus.com/releases/history+lexus.htm

https://www.globalcarsbrands.com/lexus-logo-history-and-models/

http://www.lexus-int.com/magazine/issue5/lexus-celebrates-25-years/

http://www.lexus-int.com/models/LX/

https://www.quora.com/What-are-some-mind-blowing-facts-about-Lexus

http://www.lexus-int.com/models/RX/

 

 

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