Ram Truck Territory Experience Debuts at the San Antonio Auto Show

Ram Truck Territory – the ultimate in-truck adventure, demonstrating the power and capabilities of the Ram Truck brand vehicle lineup where professional drivers navigate attendees through the interactive course in a Ram 1500, Ram 1500 Rebel, Ram 2500, all new Ram 2500 Power Wagon or Ram 3500.

Drive FCA! – test drive the Chrysler 200, Chrysler 300, Chrysler Town & Country, Jeep Cherokee, Jeep Grand Cherokee, Jeep Renegade, Dodge Challenger, Dodge Dart, Dodge Durango, Ram 1500, Fiat F00 & Fiat 500X by registering at the tent located across Market Street.

At any experience, enter the 2016 $45,000 National Sweepstakes for a chance to win an FCA US vehicle from any one of the Chrysler, Dodge, Jeep, Ram Truck, FIAT or Alfa Romeo brands.


Key track features include a Payload Demo, where passengers experience the Class-Exclusive Active-Levelä Four-Corner Air Suspension found only on the Ram 1500. Active-Levelä demonstrates the automatic load-leveling and five ride height settings to improve capability & maintain exceptional performance. Ram Truck brand will highlight the Best-in-Class Gas Powered Torque & HP Hemi 6.4L V8 found in the Ram 2500 to the test by lifting a 1,000+ lb. wall. The Ram Truck Territory experience will include a stability demo on The High Banked Wedge, a structure over 6’ tall, 70’ in diameter with a 30° tilt. Ram 3500’s Best-in-Class Diesel towing will be on display as trucks will hitch to the 24’ tall Ram Tow Power Tower and lift a heavy weight to simulate towing. A series of steel culverts will showcase ride handling capability & suspension options. Finally, the guests will feel the traction & experience hill descent technology on the iconic Ram Mountain, a 13’ high, 30’ yard long course element with 30° approach & departure angles.

Participating riders will be automatically entered into the 2016 FCA US National Giveaway for a chance to win $45,000 toward any eligible FCA US vehicle. Test-ride participants 17 years and under must be accompanied by a parent or guardian and be at least 44 inches tall.

The Ram Truck Territory experience will be open as of 2:00pm on Thursday, November 10 until 8:00 pm, on Friday, November 11 from 2:00 pm until 10:00 pm, Saturday, November 12 from 10:00 am until 10:00 pm, and Sunday, November 13 from 11:00 am until 7:00 pm.

Ram Brand TAWA Accolades:
Luxury Pickup Truck: 2017 Ram 1500 Longhorn
Highest Number of Drives: 2017 Ram 1500 Rebel

Off-Road Pickup Truck; Highest Exterior Score Overall; Highest Performance Score Overall; Highest Personal Appeal Score Overall: 2017 Ram Power Wagon

PR Contacts:

Amanda Gill, Coyne PR, (973) 588-2105 agill@coynepr.com

Kimberly Shults, FCA US South Region PR, (214) 952-9125 kimberly.shults@fcagroup.com

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