AT A GLANCE:
- A New Home: The 2026 show will officially move from downtown to the iconic Freeman Coliseum Expo Halls, a venue synonymous with San Antonio’s deep roots in the auto industry and car culture.
- Save the Date: The show is scheduled for November 6–8, 2026, perfectly timed for 2027 model debuts.
- Community-First Superstar Line-up: One of the special new elements of the Show will be the Superstar line-up, drafting a dream team of the hottest showroom debuts and specialty vehicles into one exciting roster.
SAN ANTONIO (April 1, 2026) – The San Antonio Auto & Truck Show (SAATS) is officially kicking off its 2026 season with a high-octane announcement: the city’s premier automotive event is moving to the iconic Freeman Coliseum Expo Halls. The 2026 show will take place from November 6–8, 2026, marking a strategic shift toward a venue deeply rooted in San Antonio’s legendary car culture and the automotive industry.
Transitioning to this historic venue creates a more immersive, “engines-on” experience that bridges the gap between the newest looks from the manufacturers and the local grassroots car community.
“The San Antonio Auto & Truck Show has always been about more than just looking at cars—it’s about the culture behind the wheel,” said San Antonio Auto Dealers President Pam Crail. “Moving to the Freeman Coliseum Expo Halls allows us to lean into that authentic San Antonio vibe. It’s the perfect stage to showcase the future of the industry alongside the custom trucks, specialty rides, entertainment, and interactive activities that make our city’s car scene world-class.”
The show’s new November dates provide a prime window for manufacturers to debut 2027 models, making it the must-attend event for both buyers and automotive enthusiasts.
For more information, media inquiries, or to stay updated on the 2026 Flash Sale Tour, visit www.saautoshow.com or follow the show on social media at @SAAutoShow. With new energy also comes an early opportunity for guests to get their hands on tickets, beginning as early as April 2026.
About San Antonio Auto & Truck Show
The San Antonio Auto and Truck Show, produced by the San Antonio Auto Dealers Association, is a preeminent automotive event, bringing all things automotive to South Texas each November. Dubbed “the largest showroom in South Texas,” Show visitors may shop and compare all makes and models of cars and trucks, under one roof. The San Antonio Auto & Truck Show offers exciting automotive manufacturer displays of the newest model vehicles and the latest, cutting-edge technologies every year. For more information or to buy tickets, which are set to go on sale in April, visit www.saautoshow.com.
MEDIA CONTACT: Tanya Sammis, Sammis|Ochoa
tanya@sammisochoa.com // 512.431.8940 (c)
