The Ram Truck brand is debuting the Ram Truck Territory experience a 30,000-square-foot unique truck focused interactive ride experience for consumers attending the 2016 San Antonio Auto Show between Thursday, November 10 and Sunday, November 13 in the Henry B. Gonzalez Convention Center.

The Ram Truck Territory experience is the ultimate in-truck adventure demonstrating the power and capabilities of the Ram Truck brand vehicle lineup. Professional drivers navigate attendees through the interactive course in a Ram 1500, Ram 1500 Rebel, Ram 2500, all new Ram 2500 Power Wagon or Ram 3500.

Key track features include a Payload Demo, where passengers experience the Class-Exclusive Active-Levelä Four-Corner Air Suspension found only on the Ram 1500. Active-Levelä demonstrates the automatic load-leveling and five ride height settings to improve capability & maintain exceptional performance. Ram Truck brand will highlight the Best-in-Class Gas Powered Torque & HP Hemi 6.4L V8 found in the Ram 2500 to the test by lifting a 1,000+ lb. wall. The Ram Truck Territory experience will include a stability demo on The High Banked Wedge, a structure over 6’ tall, 70’ in diameter with a 30° tilt. Ram 3500’s Best-in-Class Diesel towing will be on display as trucks will hitch to the 24’ tall Ram Tow Power Tower and lift a heavy weight to simulate towing. A series of steel culverts will showcase ride handling capability & suspension options. Finally, the guests will feel the traction & experience hill descent technology on the iconic Ram Mountain, a 13’ high, 30’ yard long course element with 30° approach & departure angles.

Participating riders will be automatically entered into the 2016 FCA US National Giveaway for a chance to win $45,000 toward any eligible FCA US vehicle. Test-ride participants 17 years and under must be accompanied by a parent or guardian and be at least 44 inches tall.

The Ram Truck Territory experience will be open as of 2:00pm on Thursday, November 10 until 8:00 pm, on Friday, November 11 from 2:00 pm until 10:00 pm, Saturday, November 12 from 10:00 am until 10:00 pm, and Sunday, November 13 from 11:00 am until 7:00 pm.

Ram Brand TAWA Accolades:
Luxury Pickup Truck: 2017 Ram 1500 Longhorn
Highest Number of Drives: 2017 Ram 1500 Rebel

Off-Road Pickup Truck; Highest Exterior Score Overall; Highest Performance Score Overall; Highest Personal Appeal Score Overall: 2017 Ram Power Wagon

PR Contacts:

Amanda Gill, Coyne PR, (973) 588-2105 agill@coynepr.com

Kimberly Shults, FCA US South Region PR, (214) 952-9125 kimberly.shults@fcagroup.com