The new off-road edition of Toyota’s full-size Tundra pickup won’t come cheap.
The Japanese automaker, which manufactures the truck in San Antonio, announced on Thursday that its suggested retail price for the TRD Pro Tundra will range from $41,285 for a double cab with a 5.7-liter V8 engine and six-speed automatic transmission to $43,900 for the CrewMax V8 with a six-speed automatic.
By comparison, a standard Tundra model starts at $26,200, according to Toyota’s website.
Toyota unveiled its off-road versions of the Tundra and compact Tacoma, also made in San Antonio, at the Chicago Auto Show in February. It also will offer a TRD Pro edition of its 4Runner SUV.
As standard features, Toyota will stock each of its TRD Pro vehicles with high-performance shocks, specially tuned front springs and new front skid plates. The family of off-road trucks also will sport unique front grills, black wheels and TRD floor mats and shift knobs.
The extreme-themed vehicles should arrive at dealerships this fall, and analysts expect them to compete with similar off-road versions of the Chevrolet Silverado z71 and Ford F-150 FX4.
Last year, Toyota sold nearly 160,000 new Tacomas and 113,000 new Tundras in the U.S., up 13 percent and 11 percent, respectively, from 2012. Sales of the 4Runner rose 6 percent, to about 52,000 units, over the same time period.