Toyota reveals car of the future for millennials
SAN ANTONIO — Toyota unveiled Friday a concept car that offers a look into the future of technology for the next generation of automobiles and consumers.
The U^2, or Urban Utility, has a box-shaped exterior with a customizable interior that features a sleek design, removable front seat, an intuitive shifter and a spot to mount a tablet in place of a radio.
The vehicle, “inspired by a growing innovative spirit in urban areas,” was created by the automaker’s Calty Design Research Team, according to a news release. Toyota operates a truck plant in San Antonio that directly employees nearly 3,000 people.
“Vehicle elements reflect the lifestyle and needs of an entrepreneurial, urban driver,” the release reads.
Technology magazine Wired’s take on that phrase: “In other words, it’s made for millennials, the startup-crazy city dwellers who just aren’t buying cars the way their predecessors did.”
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